Intellectual Property, Information Technology & Cybersecurity

Social media - how can it affect your business?

 
The rise of social media is irresistible. No matter what your approach to it may be, you must be aware of the legal risks and take a few simple steps to protect your business.

How can it benefit your business?
  • Brand promotion and marketing: it can give you an opportunity to put your brand and corporate message to the people you want to reach
  • Customer profiling: by encouraging user generated content (UGC), your social media sites can help you target the right audience for your products and services.
  • Networking: it allows you to build connections with other businesses and professionals in the same or related fields.
  • Recruitment: the best and brightest expect your business to ‘get’ social media.
What are the risks?
 
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