Guerrero, Olivos, Novoa y Errázuriz (Chile) has unveiled the firm's new brand identity, effective December 1, 2013. The new brand “Guerrero Olivos” aligns the Chilean law firm with leading international corporations and law firms that have embraced the global trend towards simplicity of their corporate image.It also complements the firm’s commitment to superior client service, a legacy that continues since its first days, some 32 years ago.
Commenting on the campaign, managing partner Roberto Guerrero V. said: "Our new brand caps a very good year for Guerrero Olivos. We experienced strong growth, named three new partners and launched new practice areas in 2013. We were also named as one of the Top 10 medium-sized companies in Chile by Great Places to Work.”
Name partner Hernán Felipe Errázuriz reinforced the firm’s decision: "In our view, the new corporate image reflects modernity. It reflects the commitment of our lawyers to meet our clients’ expectations – whether that is by keeping up-to-date or by providing creative and personalized legal solutions”.
