This three-hour, interactive and participatory workshop for decision-makers, senior management, communicators, and other management levels that have responsibility for communicating vital information to internal and external stakeholders addresses the importance of strategic communications for reputation management.
Workshop participants are encouraged to engage in open dialogue to examine the responsibilities, staffing recommendations, training requirements, and the funding necessary to support effective communications for reputation management. Best practices, strategy, and practice are emphasized during this workshop.
Communication is critical to the success of an organization. This is especially true during a crisis. How well an organization communicates can help or hurt any reputation. The ability to effectively communicate with stakeholders internally and externally and to preserve or enhance an organization’s standing within stakeholder communities is critical for an organization’s success. In this workshop, you will learn to:
- Describe communication strategies for reputation management.
- Describe and develop a buy-time statement.
- Understand the importance of a monitoring strategy for situational awareness to address reputation management.
- Develop a monitoring strategy for situational awareness to address reputation management.
- Practice communication strategies for reputation management.
SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
Please Contact Holly Hardin at HollyHardin@SummitET.com
Date & Time:
Tuesday, March 23, 2021
1:00 p.m. – 4:00 p.m. EST
Speakers:
Holly Hardin and Mark Basnight of SummitET
Register:
https://summitet.com/2021/01/21/reputation-management-for-leadership/
